Branding opportunities

The lanyard attached to the delegate badge is a highly visible item worn by every participant, with over 6,000 being produced and distributed. The secretariat will handle distribution and coordination of lanyards onsite. Sponsor recognition through placement of name and logo on the cord. The colour of the cord and logo placement will be proposed by the conference organizers for approval by the sponsor.

* This branding opportunity is not available for pharmaceutical companies for reasons of compliance with codes and regulations.

The delegate bag is a popular collectible at the conference: Sponsorship of the delegate bag provides the sponsor with an excellent marketing opportunity during the conference week and extended exposure for years beyond. Ca. 5,000 bags will be produced for IAS 2019. Sponsor recognition through placement of logo on the bag.

This environmentally friendly initiative, developed for AIDS 2012, has become a key feature of IAS conferences. The mobile application, available for Apple and Android users, allows delegates to browse every important aspect of the conference programme in detail directly on their smartphone. The last conferences have seen a steady increase in use of the Mobile App, and for IAS 2017, the app was downloaded by more than 5,000 delegates. The sponsor’s logo will be visible on the landing page of the application and on the menu page.

Located either in the exhibition area or in another area with high delegate traffic, the Business Centre will feature computers with internet access as well as plug-ins for laptop connections. The Business Centre is much appreciated and highly visible, as many delegates without access to private offices use it regularly. Hiring costs of computers, IT support, network hardware, and infrastructure are included in the sponsorship fee. The sponsor of the Business Centre will receive exposure through:

• Screensavers on each computer, which could feature the company’s logo and/or specific information (on satellite sessions, exhibitions etc.).
• A landing page designed by the sponsor on desktop computers (as approved by IAS).
• Placement of logo on signage at the Business Centre.
• Opportunities to distribute promotional material.

Approximately 400 media representatives from all around the world are expected to attend the conference, including strong representation of major international news outlets. The media centre provides interview spaces and meeting rooms, information and publication areas, and AV broadcast booths and thus serves as the hub for all participating media. As the media centre leads to the press conference room where all media briefings will be held, it will also be visited by high level speakers and conference spokespeople. The exclusive sponsor of the media centre will receive high-profile exposure through:

• Screensavers on each computer featuring the sponsor's logo.
• Sponsor recognition on signage at the entrance and throughout the Media Centre.
• Sponsor recognition at the Media Centre information desk, featuring the sponsor's name and logo.
• Recognition as the official sponsor of the Media Centre on the conference website and in key conference publications.

The IAS is the world's leading independent association of HIV professionals with over 10,000 members from more than 180 countries working at all levels of the global response to AIDS. IAS members include researchers from all disciplines, clinicians, public health and community practitioners on the frontlines of the epidemic, as well as policy and programme planners. In conjunction with the annual members' meeting which regularly draws 400 attendees, a reception will be organized during the conference allowing IAS members to meet and network. Sponsor recognition through placement of logo on signage at the entrance to the reception, and placement of logo on napkins, etc.

To publicize the conference and attract participation, an email outreach campaign will be undertaken leading up to the conference. Approximately 10 messages will be sent over the course of February to July 2019 to a distribution list of ca. 20,000 people which includes individuals who have attended any of the last four conferences, registered IAS 2019 conference delegates, and the general public who sign up to receive conference news. The email updates will take a variety of formats and feature different types of content, including conference updates, deadline reminders, and guest authors sharing research results and other news. The sponsor will be acknowledged in the message header as follows: “This IAS 2019 update is brought to you by XXX”, as well as with the logo and a hyperlink to the sponsor’s corporate website in the footer of the message.

* This branding opportunity is not available for pharmaceutical companies for reasons of compliance with codes and regulations.

IAS 2019 will publish a daily official conference summary by email every morning between 21 and 24 July. The summary will provide an overview of conference highlights, key updates, and links to relevant news articles from IAS 2019 media partners. This email will be distributed to all conference delegates, as well as the conference marketing list, reaching an estimated 45,000 individuals. Sponsorship covers the full set of three Daily Conference Reviews. The sponsor will be acknowledged in the message header as follows: “The Daily IAS 2019 Review is brought to you by XXX”, as well as with the logo and a hyperlink to the sponsor’s corporate website in the footer of the message.

* This branding opportunity is not available for pharmaceutical companies for reasons of compliance with codes and regulations.

The Positive Lounge is designed as a place of rest, support and networking exclusively for HIV-positive conference delegates. It provides an opportunity to meet and talk with other people living with HIV from across the globe in a relaxed and nurturing environment. Complimentary snacks, spaces for informal meetings and private facilities for taking medication are provided. Additional activities, such as yoga sessions and massages, may be organized. By supporting the Positive Lounge, the sponsor demonstrates commitment to HIV-positive people by providing a high level of comfort to the delegates using it. Sponsors will be recognized through logo placement on a sign at the entrance of the lounge and in key conference publications.

To publicize the conference and attract participation, an email outreach campaign will be undertaken leading up to the conference. Approximately 10 messages will be sent over the course of February to July 2019 to a distribution list of ca. 20,000 people which includes individuals who have attended any of the last four conferences, registered IAS 2019 conference delegates, and the general public who sign up to receive conference news. The email updates will take a variety of formats and feature different types of content, including conference updates, deadline reminders, and guest authors sharing research results and other news. The sponsor will be acknowledged in the message header as follows: “This IAS 2019 update is brought to you by XXX”, as well as with the logo and a hyperlink to the sponsor’s corporate website in the footer of the message.

During the conference, engagement tours provide delegates with unique learning experiences through interactive site visits to local community-based organizations. The goal is to exchange knowledge, best practices, successes, challenges, and innovative solutions through dialogue and hands-on activities. The sponsor supports one specific engagement tour that will be offered twice during the conference. The sponsor will be recognized through logo placement on the coaches transporting delegates, on signage at the engagement tour meeting point and on the engagement tours page on the conference website.